Kan Bai

Kan Bai

Japanese Streetwear

Japanese Streetwear

Kan Bai is a Japanese Streetwear brand that wanted an identity that talked to the youth of the people through bold and fierce messaging. Using custom typography and fierce imagery of the shark. This brand set out to "Own the Tide."

Kan Bai is a Japanese Streetwear brand that wanted an identity that talked to the youth of the people through bold and fierce messaging. Using custom typography and fierce imagery of the shark. This brand set out to "Own the Tide."

Kan Bai shark

Brand Animation

Brand Animation

A logo that moves conveys more story than a static logo ever can. Kan bai being a dynamic and energetic brand immediately portray those adjectives through their logo animation. In today's digital age it is necessary for a brand to come alive.

A logo that moves conveys more story than a static logo ever can. Kan bai being a dynamic and energetic brand immediately portray those adjectives through their logo animation. In today's digital age it is necessary for a brand to come alive.

The logo is constructed with a strong wave characteristic to keep it dynamic whereas the sharp edges and red color personify a vigor that connects to the youth who are on a quest to discover themselves. Kan Bai wishes to serve as a form of expression for the energetic and vigorous youth.

The logo is constructed with a strong wave characteristic to keep it dynamic whereas the sharp edges and red color personify a vigor that connects to the youth who are on a quest to discover themselves. Kan Bai wishes to serve as a form of expression for the energetic and vigorous youth.

Kan Bai Logo
Kan Bai in White
Kan Bai Tag
Kan Bai Business card

Due to the small canvas of a business card, a good business card needs to be purposeful with every element and empty space. The contents of the card should feel like they have purpose as to why they are placed there.

Due to the small canvas of a business card, a good business card needs to be purposeful with every element and empty space. The contents of the card should feel like they have purpose as to why they are placed there.

Stationary-zoom

Brand Personality

Brand Personality

Brands and logos gain influence by the quality of product and service that the company provides, as well as by how they position themselves. For this reason, the tagline of "Own the Tide" was taken up which matches the style of the logo as well as the personality that the brand wants to project.

Brands and logos gain influence by the quality of product and service that the company provides, as well as by how they position themselves. For this reason, the tagline of "Own the Tide" was taken up which matches the style of the logo as well as the personality that the brand wants to project.

Own-the-tide
female-tshirt-mockup
Hat-mockup

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